Seth Godin is an entrepreneur and prolific business-book author who specializes in marketing in the digital age, one of the most respected and interesting marketing experts in the world, Seth has clear ideas about how any company, large or small should behave today to make its marketing message successful. Starting with the story of sliced [...]

Search Engine Optimisation is becoming one of the fastest growing marketing methodologies. As more businesses turn to the Internet to sell their services and products, it becomes very important for them to market themselves properly on the World Wide Web. Let us investigate how SEO can be the turn key factor for marketing your website. [...]

Simple. You’re in business to make money – and to make it, you can’t waste it. A website is the world’s most effective way to market to the masses. The internet functions 24 hours a day, seven days a week, with no labour costs to you and has the most inexpensive and widespread marketing capabilities [...]