Seth Godin is an entrepreneur and prolific business-book author who specializes in marketing in the digital age, one of the most respected and interesting marketing experts in the world, Seth has clear ideas about how any company, large or small should behave today to make its marketing message successful.

Starting with the story of sliced bread and its incredible marketing flop

Can you get your ideas to spread or not? He asks.

With people having less and less time available while products, services and choices keep increasing in number, the typical choice is to ignore ordinary stuff.

People want something special. Something that stands out. Something unique.

But even more important to understand is the fact that you can’t target your potential customers by making one size fits all type of product. You need to address and talk directly to those very individuals that are actively listening for exactly what you have to offer and go after them like a laser beam. But not by bombarding them but rather by lighting up the road they were seeking to find.

Here’s the original Seth Godin’s talk, Sliced bread and other marketing delights, delivered a few years back at great talking conference, TED.

People who can spread ideas, regardless of what their ideas are…. win.

Search Engine Optimisation is becoming one of the fastest growing marketing methodologies. As more businesses turn to the Internet to sell their services and products, it becomes very important for them to market themselves properly on the World Wide Web. Let us investigate how SEO can be the turn key factor for marketing your website.

A lot of businesses believe that a mere presence on the Internet is good enough to get more customers. However, the truth is very different. Traditional methods of marketing have depended on hard work of professionals who are champions in formulating strategies, having a solid plan – B and knowing their target markets. While the strategic bases of the traditional methods are similar to that of SEO, the mediums of marketing are very different. Let us discuss about the main differences.

A traditional marketing method like advertising on news papers or magazines reaches a limited audience due to various factors such as readership, popularity, business markets and so on. Moreover, tracing back to an advertisement can be very difficult after a period of time. Also, the cost can be a very big factor in some cases as limitations are imposed on the size of the text or pictures. Such limitations can hardly paint the full picture of the business and hence the chances of losing out on a customer are high. Now, let us see how doing SEO on a website can be an advantage. The website can hold a lot more information about the business. Putting it at the top of Google in itself acts as a measurement of credibility, which can have a positive psychological impact on your audience. That fact that the website is at the top of the pile speaks volumes about its excellence and goes a long way in creating good will. Thus, it can be instrumental in giving your business a boost. With SEO a wider audience can be reached and the needs of the customers can be measured. This can underpin future strategies to market a website. With tools like Google Analytics, goals can be set and achieved and success rates can be measured.

To market your business, you can resort to call calling, telesales and so on. However, with SEO the scenario is completely different. When a website reaches the top of the pile, it is automatically found by customers looking for the service, when searching on different search engines. Hence, the probability to get business is a lot more.

If a business considers its website the engine which moves it forward, then SEO can very well be considered the engine oil.

By: B. Robin

Simple. You’re in business to make money – and to make it, you can’t waste it. A website is the world’s most effective way to market to the masses. The internet functions 24 hours a day, seven days a week, with no labour costs to you and has the most inexpensive and widespread marketing capabilities ever seen – period!

Through this highly affordable media, your website offers your services to the world. Statistics show that the Internet is an excellent way to market your business and sell your products and services. More and more customers are logging on, making purchases, buying services and researching choices and information through the Internet. Why should you limit your business to your immediate locale when the whole world is a keystroke away? You also gain major credibility by having an internet presence; effectively you can look like one of the big companies – all without wasting your money.